Understanding IAO
Where Attention Becomes Access
In Web3, attention is often the difference between a project that fades and one that flies. At Slaunch, we believe attention has real value — and it deserves real rewards.
That belief is what powers our Initial Attention Offering, or IAO.
IAO is Slaunch’s native launch format. Instead of relying solely on capital to drive early access, IAO turns visibility into a form of contribution. Before any token is sold, users help launch the project by creating attention around it — and get rewarded in return.
This includes:
Posting insightful or creative takes about the project on X
Writing threads that explain the idea, mechanics, or value
Quoting or replying to generate organic conversation
Driving genuine engagement from your own network
Slaunch tracks this through the MindShare System — a dynamic leaderboard that measures how much meaningful attention each user generates for a specific project. The more traction your content creates, the higher your score.
Participating in an IAO is simple:
Show up early. Post about the project with clarity, originality, and purpose.
Earn MindShare points as your engagement gains visibility.
Climb the leaderboard to access whitelist spots and potential fee-sharing.
IAO is attention made actionable. It lets users shape a project’s launch trajectory while earning real value for their role in that journey.
And it all begins with attention.
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